Zoom Qartulad May 2026

But the soul of Zoom Qartulad remains stubbornly analog. It is not about the software. It is about the refusal to be silenced. In a world that pushes for efficiency, brevity, and mute buttons, Georgians have taken a cold corporate tool and injected it with warmth, wine, and wonderful, glorious noise.

Gaumarjos, Zoom Qartulad. Nini Kapanadze is a Tbilisi-based writer covering the intersection of technology, folklore, and fermented grapes. zoom qartulad

Diaspora families, for whom a supra was once a once-a-year luxury, now hold weekly digital feasts. A cousin in Chicago makes lobio , a grandmother in Tbilisi watches, correcting the spice mix via laggy video. Weddings are live-streamed. Funerals, too. The “Zoom qartulad” has become the country’s second living room—a place where you can drop in unannounced, interrupt a meeting about quarterly reports with a story about your neighbor’s goat, and no one will kick you out. But the soul of Zoom Qartulad remains stubbornly analog