Will I Am Justin Bieber That Power -

Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely.

Then, will.i.am takes over with his signature quirky bridge, and finally... The heavy, filtered electro-house beat that sounds like a robot learning to feel joy. The Cultural Impact: The Hashtag Era Let’s talk about the title: #thatPOWER . will i am justin bieber that power

For will.i.am, it was the last roar of the "superstar DJ" era before the tropical house and deep house wave washed over pop radio. Is it high art

This song arrived at the exact moment when hashtags were migrating from Twitter to real life. will.i.am famously renamed the track to include the symbol. It felt silly then, and it feels nostalgic now. It captured the "hustle culture" of the early 2010s—manifesting success, posting about it, and owning your moment. Absolutely

We are, of course, talking about

Enter Justin Bieber.