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Gerbner, G., Gross, L., Morgan, M., & Signorelli, N. (2002). Growing up with television: The cultivation perspective. Erlbaum.

Das, V. (2012). The Bollywood reader: An introduction. Oxford University Press. Toilet Ek Prem Katha Filmyzilla

Morgan, M., & Signorelli, N. (1990). Cultivation analysis: Conceptualization and methodology. Sage. Gerbner, G

The use of media to promote social change is a well-established concept in communication studies. Research has shown that media representation can shape public attitudes and behaviors, particularly on issues such as health and social justice (Gerbner et al., 2002; Morgan & Signorelli, 1990). Bollywood films, in particular, have been recognized for their potential to influence social attitudes and behaviors, given their widespread popularity and reach (Das, 2012). Morgan & Signorelli