Then he whispered: “So I’m not asking you to approve a new liner. I’m asking you to tell my daughter where ‘away’ goes. Let’s show her it’s not a landfill. It’s a future.” The CEO, a hardened 30-year veteran, didn’t ask about profit margins. She simply said:
Surprise the brain. Make numbers emotional. The Next Morning – The Boardroom Leo trashed 40 slides. He kept seven. talk like ted carmine gallo pdf
Leo opened the PDF summary he’d made months ago and saw three sticky notes: Then he whispered: “So I’m not asking you
He began not with a logo, but with a (Gallo’s #1 rule). “Three months ago, I watched my seven-year-old daughter pack her lunch. She pulled out a plastic bag, used it once, and threw it away. She looked at me and said, ‘Dad, where does ‘away’ go?’” The CFO, who had been checking email, looked up. It’s a future
Don’t list features. Tell a story with a hero, obstacle, and resolution.
His colleague, Mira, slid a dog-eared copy of Talk Like TED across the table. “Read page 72,” she said. “Do it the Gallo way.”
Fictional Case Study / PDF Extract Scene: The Friday Afternoon Pitch Leo, a senior product manager, stared at his 47-slide deck. Tomorrow, he had to present to the board. If he didn’t win their approval, his “GreenBox” sustainability project was dead.