Promoted by Associated Broadcasting Company Pvt Ltd (ABCL), TV9 Network is the biggest news network in our
country.
The network owns and operates one national Hindi news channel TV9 Bharatvarsh and
five regional
channels, comprising TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and the
recently launched
TV9 Bangla.
While most of the TV9 network channels are leaders in their respective markets, the national channel, TV9 Bharatvarsh, recently scripted history by emerging as the undisputed leader among National Hindi news channels - ending a legacy of 22 years.
Matching its leadership in the news broadcasting industry, TV9 Network has taken equally significant strides in the digital news space as well.
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India is a nation in transition. Led by strong and decisive leaders, the country is embracing a
throbbing private sector, bounding entrepreneurial spirit, burgeoning middle-class consumers and a
digital revolution. These mirror the collective aspiration for a global leadership role for India.
The news media's role is paramount in the context of profound changes that engulf us. This presents
exciting opportunities to design new services that thrive at the tri-junction of journalism,
technology and presentation.
This emerging landscape actually calls for a reset in the media order. I believe the new paradigm mandates a change in the way both the journalist and the consumer create and consume news.
I believe in challenging the status quo to embrace disruption. Bucking the trend is an imperative. That is the mantra we follow at TV9 Network. It has given us handsome results.
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TV9 Network is India's biggest news network of reach and repute hosting marquee pan India brands. It is India's truly language differentiated television news network with majority of services being undisputed leaders while newly launched TV9 Bangla is climbing up the charts. TV9 Bharatvarsh, flagship Hindi channel, scripted history earlier this year dislodging legacy players of 22 years.
Read MoreTV9 Digital is the fastest news network to scale 100 million unique monthly visitors. It has embarked on a mega expansion plan beefing up its existing offerings while adding new services. Proposed services will be in the realm of B2B and B2C focusing on emerging consumer segments.
Read MoreTV9 has launched an audacious OTT foray offering two unique products. Recently launched, News9 Plus, is India's first of its kind English video news magazine. Money9, India's first multi-media and multi-language service enables financial well-being of 1.3 billion people of India.
Read MoreIn the Western world, the alarm clock is a personal summons. In a typical Indian household, it is the first note of a complex, crowded, and deeply loving symphony. The day does not begin with a solitary cup of coffee, but with the clanging of a pressure cooker, the distant chant of a morning prayer ( aarti ), and the inevitable argument over who used up all the hot water.
At 6:00 AM, the eldest woman of the house rises first. She draws a kolam (rice flour design) at the doorstep—a prayer for prosperity and a welcome for insects, birds, and neighbors alike. This act of beautifying the threshold is the day’s first silent story of hope. The Rhythm of the Day Morning: The Logistics of Chaos The morning rush in an Indian home is an art form. There is no "breakfast on the go." Breakfast is idli , paratha , or poha , made from scratch. The mother or grandmother moves like a conductor. She packs three different tiffin boxes: one with dry roti for the diabetic father, one with rice and yogurt for the school-going son, and one with thepla for the daughter who hates cafeteria food.
The evening newspaper is torn into four sections. Grandfather takes the editorial, the teenager takes the sports section, and the middle pages are used to drain the fried pakoras (fritters). The family does not "catch up" because they have never been apart. They simply resume the conversation that paused six hours ago. The Wedding Negotiation In a middle-class Delhi family, the daily life often revolves around "the wedding." For six months, the dinner table conversation is dominated by the daughter’s shaadi . The mother has a checklist: banquet hall availability, the gold rate, the horoscope matching, and the caterer’s paneer butter masala quality. The father silently calculates loans. The daughter pretends to be annoyed but secretly watches wedding planning reels. The grandmother vetoes the "trendy" venue because "no one will find parking."
These midday hours are where family stories are built. A grandmother might recount how she crossed the border during Partition, while her granddaughter scrolls Instagram. The phone rings—it is the bai (maid) asking for a salary advance. The milkman honks.
Sunday is not a day of rest; it is a day of execution . The morning starts with a "family meeting" (code for argument about finances). Then, the entire clan piles into one car (seven people in a five-seater) to visit the mandir (temple), followed by a "drive" to the outskirts for chole bhature . The afternoon is for napping on the living room floor, a tangle of legs and throw pillows, with an old Amitabh Bachchan movie playing in the background. By evening, the mother is already planning Monday’s tiffin . The Ties That Bind The Indian family lifestyle is not always easy. It is a negotiation of egos, a sacrifice of solitude. Young couples often dream of a "nuclear" life, only to find that the absence of noise feels like loneliness. The daughter-in-law may chafe under the watchful eye of the mother-in-law, yet she knows that during her cancer treatment, it was that same mother-in-law who held her hand in the hospital at 2:00 AM.
Life shifts gears during Diwali. The family transforms into a micro-economy. The men are delegated to string electric lights (often resulting in a blown fuse). The children are forced to polish brass lamps ( diyas ) until they gleam. The women spend three days making laddoos and chakli . The house smells of clarified butter ( ghee ) and exhaustion. But when the night falls, and the fireworks crackle, the family stands on the terrace—three generations holding sparklers—and the chaos feels like peace.
Meanwhile, the "water pot politics" occurs. The clay or steel water pot ( matka or surahi ) sits in the kitchen corner. Whoever drinks the last glass without refilling it faces the collective wrath of the family.
Because in India, a family’s story never ends. It simply waits for the next chai.