“Let’s just say your jacket should be as smart as your backpack.”
When Mark Roffer, founder of the cult-favorite tech-carry brand , announced he was teaming up with 24-year-old multi-hyphenate Ariana Lopez—part coder, part DJ, full-time digital disruptor—the internet did a double take. “People thought we were launching a merch drop,” Lopez laughs over a video call from her studio in Brooklyn. “I told Mark, ‘I don’t do merch. I do infrastructure.’” RofferPacks-Ariana-Lopez
Within 12 hours, the pre-order site crashed three times. The $425 price tag—steep for a backpack, cheap for a mobile life-support system—didn’t slow the rush. “Let’s just say your jacket should be as