Beyond the Hashtag: Embracing Mature, Open-Format Living in the Digital Age
According to a 2024 report by AARP and lifestyle analytics firm Resonance, the “modern mature” consumer controls over 50% of discretionary spending in the US and Europe, and they are demanding entertainment and lifestyle content that reflects their vibrancy. They are not winding down; they are re-gearing. maturenl 24 07 27 hanna d fucking granny open f...
And right now, that bandwidth is wider than ever. For more on mature lifestyle trends, open-format entertainment, and profiles of ageless innovators, subscribe to our weekly newsletter. Beyond the Hashtag: Embracing Mature, Open-Format Living in