Mastram Ki Sundari -2021- Bumpertv Original — Popular & Recent

Case Study & Content Analysis: Mastram Ki Sundari (2021) Platform: BumperTV Originals Genre: Erotic Thriller / Rural Drama Release Year: 2021 Language: Hindi 1. Executive Summary Mastram Ki Sundari was a mid-budget original production released by the niche streaming platform BumperTV in 2021. Leveraging the cult legacy of the fictional erotic author "Mastram" (popularized by the 2014 film and subsequent web series), this series aimed to capture the adult-viewership segment in Tier-2 and Tier-3 Indian cities. The series deviated from urban-centric storytelling, instead focusing on the psychosexual dynamics of a fictional village, "Nain Nagri."

The report finds that while the series generated significant initial viewership due to its provocative title, it faced criticism for narrative imbalance and production quality. However, it succeeded in establishing BumperTV as a player in the regional adult-content space. The series follows Sundari (played by newcomer Ananya Tripathi), a potter’s wife known as the most beautiful woman in her district. After her husband leaves for the city, she becomes the object of obsession for three powerful men: the lecherous village head (Mukhiya), a corrupt policeman, and a mysterious writer hiding under the pseudonym "Mastram," who uses her as his secret muse. Mastram Ki Sundari -2021- BumperTV Original