"Hey. I've been thinking about you. You were really special. Can we talk?"
His friend Carlos texted: "Bro, you okay? You haven't sent a single puppy reel." Martín replied: "Busy." Carlos sent a question mark. Martín didn't answer. The silence was terrifying. Then liberating.
He smiled, a little sadly. "I tried. Turns out, being a 'cute guy' isn't the problem. It's being a 'free PDF'—available to anyone, for nothing, with no cover price."