The swimwear featured a combination of sea-green, lavender, and silver hues, complete with sequined detailing that caught the light like fish scales. To complete the aquatic look, Awasthi accessorized with shell-like jewelry, dewy skin makeup, and loose, tousled waves that resembled seaweed floating in the tide.
Kenisha Awasthi’s "Mermaid in Swimwear" look arrived at a time when fantasy aesthetics (like "cottagecore" and "fairycore") were dominating fashion. By merging the mermaid trend with functional swimwear, Awasthi positioned herself at the intersection of cosplay and high fashion. Kenisha Awasthi Mermaid in Swimwear 31 Jul 2022...
The Viral Sensation: Kenisha Awasthi Stuns as a ‘Mermaid in Swimwear’ – July 31, 2022 The swimwear featured a combination of sea-green, lavender,
Exclusive behind-the-scenes footage released later that week revealed the effort involved in the shoot. Stylist Rhea Menon explained that the team spent three weeks sourcing the specialty fabric to ensure the "scale effect" looked organic rather than costumey. By merging the mermaid trend with functional swimwear,
Fashion analysts note that this viral moment likely influenced swimwear trends for the following summer, with several fast-fashion brands releasing "iridescent scale" bikinis shortly after.