If you read How Brands Grow: Part 1 , you know the punchline: brand growth comes from expanding category reach, not from loyalty or differentiation. Byron Sharp’s original was a thunderclap—counterintuitive, evidence-heavy, and delightfully blunt.
How Brands Grow (Part 1), Marketing in the Age of Google , Eating the Big Fish . how brands grow part 2 epub
4/5
How Brands Grow: Part 2 (Jenni Romaniuk & Byron Sharp) is not a sequel in the Hollywood sense. There’s no new “twist.” Instead, think of it as the applied workbook and scope extension of the first book. If you read How Brands Grow: Part 1