Before any launch, Jamie and Lena sent 100 prototypes to "The Floaters"—a random group of British misfits: a postwoman in Edinburgh, a river kayaker in Wales, a commuter on the Thames Clipper, and a chef who stood on wet kitchen floors for 12 hours a day.
Step Light. Live Free. The Story of Floafers UK: From Dockyard Dream to Urban Essential Chapter 1: The Grey Morning in Cornwall floafers uk
By month six, the postwoman in Edinburgh bought three pairs. The chef bought five for his staff. Before any launch, Jamie and Lena sent 100
The answer arrived in 3,000 replies.
And in the UK, that’s practically a revolution. Floafers UK — For the dry, the damp, and everything in between. Before any launch