Fdc Sales Mis · Tested

“Yes sir, forty scripts. I saw them myself. She wrote them in front of me.”

Someone was entering fake prescriptions into the system to game the CRM. Fdc Sales Mis

He pulled up the prescription trend for Dr. Meera Iyengar, a pulmonologist in the city’s top lung hospital. Her prescription numbers for Nebuflam-D had gone from zero to forty in the first week—after his star rep had visited her thrice—and then dropped to two in the third week. But the MIS showed zero patient redemptions from her prescriptions. That meant either patients weren’t buying it, or the prescriptions were never written. “Yes sir, forty scripts

“Primary sales are strong,” his boss had said in the morning review. “But secondary is dead. The product is leaving our warehouse but not moving off pharmacy shelves.” He pulled up the prescription trend for Dr