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The truth is that small, incremental changes can add up to make a significant impact over time. This is the concept of "atomic habits," which refers to small habits that, when practiced consistently, can lead to remarkable results.

The team's coach, Dave Brailsford, believed that if they could make a 1% improvement in each area, they would experience a significant gain over the course of the season. This approach led to a 10% improvement in performance, which was enough to win the Tour de France.

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The concept of atomic habits is based on the idea of the aggregation of marginal gains. This concept was popularized by the British cycling team, which dominated the Tour de France by making small improvements in nutrition, training, and equipment.